Craft Beer: Growing Market Niche in Brazil

Call for Fun and ProfitHave you thought about working with something that is both TASTY and LUCRATIVE? Do something that you will delight in delighting and at the same time making money from what you are “delighting”? Producing / making Handcrafted Beer will give you this.And here in Brazil we still have a lot of market to absorb, I’m talking about producing for your consumption, your family, your friends “$$$” and, mainly, third-party consumption “$$$”, and this is called Artisanal Brewery.A sector that attracts an audience that is increasingly thirsty for differentiated flavors, then we can say that microbrewery craft were the subject of a study by Sebrae that identifies opportunities and characteristics of this branch of activity.Brazil is one of the largest beer consumers in the world, behind only the United States and China. Today, they represent only 1% of the total production of the brewing sector in Brazil, according to the latest data from the Brazilian Beverage Association (Abrabe).

Did you know you can do this at home?Yes, you can do all this in the comfort of your home or even your apartment. And how to do that? Simple, you can produce smaller cams, which will automatically have smaller equipment. And everything fits.Artisan Beer Revolution in BrazilIn Minas Gerais the craft beer revolution began in Juiz de Fora in 1861 with the arrival of the Germans and resumed in 1998 with the arrival of the German factory of Mercedez Bens. Today in Brazil, we see the so-called artisan beer revolution happen, which consists of a greater education of the general public towards the drink, the many styles and the possible complexity, thus refusing the beers of large breweries with minimalist tendencies (consists of transforming the beer in the closest possible water using the minimum hops and malt, replacing them with cheaper inputs that thus cheapen the product and impair the quality, causing such breweries to encourage the consumer to drink the beers at temperatures well below acceptable for style, thus disguising its clear defects). This movement becomes evident when one notices the quantity of new bottles that we find in the supermarket and that are produced in Brazil. Those who adhere to such a movement refuse to drink beers produced massively by large industrial conglomerates (mainstream beers) preferring to consume artisanally produced beers such as Bodebrown, Waybeer Candanga, Dum, Jupiter, Landel, Mal, Morada, Naif, Rio Carioca, Seasons, Urbana, among others.From the mid-1990s a movement of micro-breweries began in the country. Initially stronger in the German immigration regions, such as Santa Catarina and Rio Grande do Sul, the movement was limited regionally, because the brewed craft beer was served as chopp only in the nearest localities.

The production of chopp for local consumption was also the goal of the micro breweries that began to appear in São Paulo (and inland), Rio de Janeiro and Belo Horizonte. It was only in the mid-2000s that they began to venture into the bottled craft beer market, risking new styles and new marketing strategies.In Rio de Janeiro, in 2016, taking advantage of the bustle of the craft beer market in Brazil, the Rio Carioca brewery is adventurous, being the first artisanal brewery in Brazil to be linked in a commercial on an open television channel.This market is experiencing a moment of ascension, with the award of Brazilian beers in international competitions and the discovery by the consumer public.